Did you know that about 65% of Americans depend on search engines when they want to find local businesses? Search engines have effectively replaced phone books for most people. If you have a veterinary clinic and you want to attract clients to your practice through your website, then you need a website that is optimized for search engines. Here are four things you should keep in mind for your website.
1. Why SEO is Important
Search Engine Optimization, or SEO, will help put your website on the map. Did you know that 80% of search engine users ignore paid links always or most of the time, instead clicking on organic links? The majority of users never look past the first page of results, so you need to rank fairly high in order to count and get clicks. There are SEO companies as well as website designers who can create quality content based SEO.
2. What You Can do Yourself
Overall, outsourced SEO is the best option, since they will be more efficient at delivering the results you need. However, one thing you can do is add a blog to your website, and update it frequently. Almost 60% of companies report acquiring a customer through their blog, and blogs increase pages for search indexing by 432%.
3. Veterinary Practice Marketing
How much do you invest in PPC? Email marketing? Social media engagement? These are all important parts of building your business online. Did you know that every dollar spent on email marketing has an average return rate of $40? Having an established identity online not only helps new customers find you, but it helps keep the old ones interested. If you have trouble doing online veterinary practice marketing yourself, consider hiring a professional.
4. Veterinary Website Design
If your site was last updated in 2007, it is time to say goodbye to the clunky design and hire someone to build you a new page. You can do all the marketing and SEO in the world, but it will do you little good if your vet website does not represent you well as a professional, quality service. Veterinary website designers can make sure your site is easy to use, fast, modern, optimized for searches and contains all the necessary information. Did you know that if your page takes longer than four seconds to load, 40% of people will click away? Good web design is a storefront for your business. More like this.